Sendtonium Klaviyo Audit — User Guide

Sendtonium's Klaviyo Audit is a read-only marketing health check for ecommerce brands. After you connect Klaviyo, we analyze your flows, campaigns, segmentation, design, account health, and on-site acquisition (pop-up / embed), then return:

• An overall letter grade and score based on a 100+ point checklist
• Six category grades: Acquisition, Conversion, Design, Account Health, Segmentation, and Campaigns
• Flow quality signals, idle-flow watch-outs, and revenue insights
• Optional full audit report and a path to book a strategy call with our team

The audit typically finishes in about a minute. We never send messages from your account or change settings in Klaviyo.

Ready to start? Open the free audit form →

1. Go to app.sendtonium.com/audit (or install / open the app from the Klaviyo App Marketplace).
2. Enter your name, email, phone (optional), store URL, and industry. Industry helps us compare campaign metrics to relevant benchmarks.
3. Accept the privacy / communications consent, then click the button to connect Klaviyo.
4. On Klaviyo's OAuth screen, review the read-only permissions and approve access. You can revoke this later from Klaviyo → Integrations.
5. You'll be redirected to your score page. While the audit runs, you'll see a short progress view. Keep that tab open until your grade appears.

For a summary of permissions and how to disconnect, see Integration settings.

Your overall score is a weighted percentage of checklist items that passed. Items marked N/A (not applicable or not observable via the API) are excluded from scoring.

• Letter grades use standard bands: A (≥90), B (≥80), C (≥70), D (≥60), F (below 60).
• Weights matter: Critical checks count more than Important or Standard items, so a few high-priority fails can pull a category grade down faster than many small ones.
• Category bars show Acquisition, Conversion, Campaigns, Design, Segmentation, and Account Health so you can see where the program is strong or leaking.
• Industry benchmarks inform campaign metric checks (opens, clicks, bounces, etc.). We match your selected industry when possible and fall back to a default benchmark set.

Below the score you'll usually see an AI summary, your biggest win, and a short list of opportunities written as answer-first next steps—not raw checklist jargon.

Flow quality grades key automations (such as welcome, abandoned cart / checkout, browse abandonment, and winback) on setup, copy, and related performance—not merely whether a flow exists in Klaviyo.

• Chip statuses typically mean strong, needs work, weak, or missing.
• Hover or expand chips (where available) for highlights drawn from the underlying audit checks.

Idle-flow watch-outs flag live flows that sent 0 messages in the last 30 days. That often means a duplicate, a paused trigger, or a flow that looks “on” but isn’t producing revenue.

Revenue from email & SMS (when available) shows attributed channel revenue vs total store revenue for a recent window. On the full report, the mix chart marks a 20% low-water goal and a 30% goal so you can see how far attributed messaging revenue sits from healthy ecommerce benchmarks.

Depending on how your audit was configured, you may see a teaser score page first, or go straight into a fuller experience. Internally, Sendtonium can generate a web audit report for screen-shares: longer narrative, expandable checklists, visual captures (pop-up, emails, campaigns), and 30-day priorities.

• Report links follow the same token security model as the score page—only people with the link (and token) can open it.
• Use the on-page booking CTA (Calendly or your configured booking URL) to schedule a strategy call. We’ll walk the priorities and help turn them into a 30-day plan.
• If you installed from Klaviyo and landed on Integration settings first, you can still start a full audit with your contact details anytime.

Sendtonium requests read-only Klaviyo OAuth scopes (accounts, campaigns, flows, lists, metrics, profiles, segments, subscriptions, tags, and templates). We use that data to grade your program and build your score / report. We do not write to Klaviyo or send campaigns on your behalf through this integration.

• OAuth tokens are encrypted at rest and refreshed only as needed to run audits.
• We may capture your storefront (screenshots / HTML) to grade pop-ups and embeds.
• We do not sell your information, including sensitive revenue or list-size details. See our Privacy Policy for full details.
• To disconnect: open Klaviyo → Settings → Integrations (or Apps), find Sendtonium, and revoke access. That stops future API use.

• “That connection link already expired” — Often the browser hit the OAuth callback twice. If you already approved access, try returning to the score link from your session or start again from /audit.
• Audit stuck on “running” — Wait a few minutes and refresh. Large accounts or cold starts can take longer. If it never completes, email hello@sendtonium.com with your store URL.
• Score page says not found — You need the full URL including ?token=…. Ask whoever ran the audit to resend the link.
• Many N/A items — Some checks aren’t available via the Klaviyo API (for example certain deliverability settings) or need a live form submit to observe. Those are reviewed on a call, not engine bugs.
• Wrong industry benchmarks — Re-run from the audit form with the closest industry option so campaign comparisons stay relevant.

Questions about your audit, connection, or data? Contact us at hello@sendtonium.com or visit sendtonium.com.

Related pages: Integration settings · Privacy policy · Start audit